...Yanan Yu; Marguerite Moore; Lisa P. Chapman Purpose The study primarily aims to examine an emerging fashion technology, direct-to-garment (DTG) printing, using data mining-driven social network analysis (SNA). Simultaneously, the study also demonstrates application of a group novel computational...

...Dorothy Wu Nelson; Marguerite M. Moore; Kristen K. Swanson Purpose The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial consumers using a Uses and Gratifications (U&G...

... (WOMM) theories. Additionally, this section shows the way social networks influence brand community; the particular case of Facebook usage among fashion retailers is examined in Section 3 . In Section 4 , our research methodology and content analysis methods are presented. Section 5 presents our...

.../approach Presents a study of knitting companies in the Nottingham area of the UK using social network methods to identify the structure and role of the local and global networks in which these businesses sit and shows, by describing the networks of two contrasting companies, the advantages and challenges...