... female sexual empowerment in the apparel advertisement. These attitudes positively influence attitudes toward the brand, which in turn improve purchase intention. These effects are stronger for women than men. Research limitations/implications This research borrows from social power theory to reveal...

...Md. Rafiqul Islam Rana; Jung E. Ha-Brookshire Purpose The purpose of this study is to investigate the relationships between the social power of apparel buyers from developed countries and the psychologically defensive workplace behavior (PDWB) of the suppliers from a developing country. Design...