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Keywords: Social self
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 625–643.
Published: 07 April 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Brand love Brand hate Brand jealousy Luxury fashion brands Social self Pakistan A strong consumer-brand relationship is a matter of primary concern for fashion marketers (Samala and Singh, 2019). However...
