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Keywords: Social shopping
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (3): 301–320.
Published: 08 July 2014
...) and attitudes toward online social shopping using SNSs; and second, whether opinion seeking in SNSs and attitudes mediated the links between decision-making styles and intent to social shop online for apparel using SNSs. Design/methodology/approach – The conceptual foundation was based on Engel, Kollat...
