.... Gwendolyn Hustvedt can be contacted at: gh21@txstate.edu © Emerald Group Publishing Limited 2009 United States of America Social values Attitudes Consumer behaviour Cotton Clothing In an effort to reduce consumer and manufacturer confusion caused by a wide variety of standards...

... value and fairness. Standard least squares regression analysis combined with bootstrap analysis was used in data analysis. Findings Results indicated that a significant relationship (p>0.0001) existed between social value and fairness. These findings refute the theoretical model, which...