... percent of consumers in their study had a high degree of concern about pesticide use. Gwendolyn Hustvedt can be contacted at: gh21@txstate.edu © Emerald Group Publishing Limited 2009 United States of America Social values Attitudes Consumer behaviour Cotton Clothing...

... value and fairness. Standard least squares regression analysis combined with bootstrap analysis was used in data analysis. Findings Results indicated that a significant relationship (p>0.0001) existed between social value and fairness. These findings refute the theoretical model, which...