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Keywords: Spain
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (3): 420–437.
Published: 25 May 2018
... rights only Fashion Spain Millennials Communication Buying behaviour Fashion bloggers 02 10 2017 08 03 2018 18 04 2018 New technologies have been the cause of fashion bloggers’ birth, but, at the same time, they have also encouraged the prosumer figure...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (1): 6–19.
Published: 22 February 2013
..., when the population density of the textile firms is greater”. Francisco Puig can be contacted at: francisco.puig@uv.es © Emerald Group Publishing Limited 2013 Spain Textile industry Business failures Small to medium‐sized enterprises Organizational structures Survival Textile...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (2): 279–296.
Published: 08 May 2009
... provides important insights into Zara's internationalisation process. © Emerald Group Publishing Limited 2009 Fashion Retailing International marketing International business Market entry Spain Zara is one of the world's most successful fashion retailers, operating in 59 countries...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (1): 24–40.
Published: 06 March 2007
... of the Spanish and Italian businesses. A wide range of factors has been studied, including characteristics of the business, such as size, dispersion of sales and export experience. © Emerald Group Publishing Limited 2007 Marketing strategy Exports Spain Italy Textile industry Competitive strategy...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (1): 9–23.
Published: 06 March 2007
... the time of performance in foreign markets and the companies' export results. © Emerald Group Publishing Limited 2007 Spain Italy Exports Textile industry International marketing Competitive strategy Over the past years, despite being very important, the progression of Spanish...
