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Keywords: Standardization
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 557–570.
Published: 30 July 2018
... 12 2017 08 05 2018 10 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand personality Brands Standardization Obese Plus-size User imagery Although most models in fashion ads are thin (Clements, 2013), a counter...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (1): 71–83.
Published: 01 January 2006
...Marie‐Eve Faust; Serge Carrier; Pierre Baptist Purpose To demonstrate that the current weaknesses in women's ready‐to‐wear size standardization charts originate not only in the obsolescence of the base data but also in the non‐adherence of order initiators to the suggested standard sizes...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2004) 8 (4): 389–398.
Published: 01 December 2004
... the range. Levi Strauss has decided to expand the range to France, Germany and the UK from early next year to tap into the growing demand for good quality discount clothing which has been spearheaded by supermarkets. © Emerald Group Publishing Limited 2004 Marketing Standardization...
