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Keywords: Status consumption
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 280–293.
Published: 05 July 2013
.../approach A total of 598 females participated in this study through an electronically administered questionnaire. Eastman, Goldsmith, and Flynn's Status Consumption Scale was altered with permission and used to test and measure the status consumption of handbags. Findings The research findings...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (1): 102–119.
Published: 24 February 2012
...Ronald E. Goldsmith; Leisa R. Flynn; Ronald A. Clark Purpose The purpose of this paper is to show how materialism, brand engagement in self‐concept (BESC), and status consumption influence clothing involvement and brand loyalty. Design/methodology/approach The authors use data from a survey...
