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Keywords: Store environment
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (4): 492–510.
Published: 14 September 2012
... Publishing Limited 2012 Small to medium‐sized enterprises Fashion retailing Store environment Sensory shopping/experience Female shoppers Vintage Photo‐elicitation Fashion Shopping Consumer behaviour Women As consumer decision making has shifted from the rational to the emotional...
