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Keywords: Strategic choice
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (3): 274–289.
Published: 13 July 2015
... Publishing Limited 2015 Clothing Strategic choice Sales Strategy Business model Tactical choice During the last two decades, the concept of a “business model” has gained momentum in both practice and academia (Osterwalder and Pigneur, 2005 ; Zott et al., 2011). The vast amount...
