Keywords: Students
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (3): 290–305.
Published: 06 July 2012
... explored. © Emerald Group Publishing Limited 2012 United States of America Students Consumer behaviour Cotton Clothing Willingness to pay Organic cotton Experimental auction Consumers are becoming increasingly aware that their consumption decisions impact the environment...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (1): 102–119.
Published: 24 February 2012
... of 258 US college students to test a model using structural equation modelling. Findings The results show that materialism, BESC, and status consumption positively influence clothing involvement and brand loyalty. Research limitations/implications The study findings are bounded by the country...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (3): 367–396.
Published: 13 July 2010
...., 2003). Similarly, college students with prior experience purchasing apparel online had more favorable attitudes towards shopping online (Xu and Paulins, 2005). A study comparing the TRA and TPB with regard to online grocery shopping found that both theories predicted purchase intentions (Hansen...
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (3): 294–307.
Published: 11 July 2008
...Min‐Young Lee; Youn‐Kyung Kim; Lou Pelton; Dee Knight; Judith Forney Purpose This paper on Mexican college students aims to examine the effects of general consumer variables (i.e. normative interpersonal influence and brand consciousness) and brand‐specific variables (i.e. perceived quality...
Journal Articles
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2000) 4 (2): 132–139.
Published: 01 February 2000
...Catherine Rutherford‐Black PhD; Jeanne Heitmeyer PhD; Mallory Boylan PhD The purpose of this study was to evaluate students' attitudes towards people of different weights by comparing and contrasting student stereotypes of thin, average, moderately obese and morbidly obese weight individuals...

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