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Keywords: Substitutability of personal examination
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (8): 1389–1412.
Published: 29 July 2025
... examination as key evaluation cues in fashion LSC. Social pricing, through encouraging immediate viewer actions by leveraging urgency or collective incentives like group discounts or time-limited offers, influences their behavior. Substitutability of personal examination addresses the challenge of not being...
