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Keywords: Sufficiency-oriented consumption
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (6): 955–979.
Published: 09 April 2025
...Beatriz Garcia-Ortega; Javier Galan-Cubillo; Daria Morozova; F. Javier Llorens-Montes Purpose The purpose of this study is to investigate corporate strategies promoting sufficiency-oriented consumption (sufficient consumption) across various fashion segments, analysing strategies adopted...
