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Keywords: Supply and demand
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (1): 84–96.
Published: 01 January 2006
... on strategies of the main supply and demand‐oriented firms in the fashion industry and on consumer behaviour. Findings Following Hoover et al. the demand chain is defined as “the chain of activities that communicates demand from markets to suppliers”. In this paper some interesting contributions...
