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Keywords: Sustainable clothing
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–20.
Published: 18 August 2026
...Xiuhong He; Yingying Hu Purpose This study aims to develop an extended model of goal-directed behavior (MGB) to explain consumers' sustainable clothing purchase behavior and the attitude–behavior gap by incorporating perceived risk into the original MGB framework. Design/methodology/approach...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 911–928.
Published: 04 December 2023
...Sofia Salvado Antunes; Cristela Maia Bairrada; Susana Garrido Purpose Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's intention to purchase sustainable clothes. Design...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 482–510.
Published: 02 December 2020
...Jihad Mohammad; Farzana Quoquab; Nur Zulaikha Mohamed Sadom Purpose This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect...
