... sustainable consumption intention, while product knowledge and perceived guilt had no direct effect. Surprisingly, consumer fatigue negatively impacted intention, contradicting its hypothesized push role. Materialism and willingness to pay moderated several push–pull relationships, revealing...

... completed a questionnaire assessing their understanding of sustainable fashion, attitudes toward secondhand fashion and perceptions of Andy’s influence. Findings The findings emphasize the importance of perceived authenticity in sustainable fashion influencers when promoting sustainable consumption...

... of both consumer and commentator interest in pre-owned fashion across multiple markets during the pandemic may indicate some significant medium-term business trends across the sector. Vietnam Pre-owned fashion Sustainable fashion Sustainable consumption Consumer attitudes and perceptions...

...Hadeer Hammad; Viola Muster; Noha M. El-Bassiouny; Martina Schaefer Purpose Conspicuous consumption and sustainable consumption are commonly understood as being in contradiction with each other. Yet, scholars have recently become increasingly interested in examining positive relationships between...

... for future research are also presented in the paper. © Emerald Group Publishing Limited 2012 Hong Kong Consumer behaviour Ethics Fashion Eco‐fashion Sustainable consumption Product‐related attributes Store‐related attributes Price premium Eco‐fashion consumption decision Sustainable...