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Keywords: Sustainable disposition
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 133–156.
Published: 16 September 2025
...Soumita Kundu; Bhuvanesh Kumar Sharma Purpose This study explores the impact of various consumption values such as functional value (FV), epistemic value (EV), emotional value (EMV) and economic value (ECV) on consumers’ sustainable disposition intention (SDI) toward fast fashion (FF) clothing...
