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Keywords: Sustainable fashion avoidance
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 738–758.
Published: 02 August 2022
...Asphat Muposhi; Tinashe Chuchu Purpose This study applies the modified brand avoidance model to examine factors that influence sustainable fashion avoidance behaviour among millennial shoppers in South Africa. Design/methodology/approach A positivistic approach and a web-based online survey...
