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Keywords: Symbolic self completion
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 280–293.
Published: 05 July 2013
... the use of status consumption is seen as materialism since status consumers seek luxury brands to satisfy their need for symbols (Phau and Leng, 2008) in order to facilitate a complete self. Status consumption Conspicuous consumption Millennial Handbags Symbolic self completion Materialism...
