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Keywords: TAM
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 401–419.
Published: 30 July 2021
... predisposition to exploratory information seeking and acquisition. Design/methodology/approach The fashion retailing environment is more omni-channel than ever before. The two predominant omni-channel behaviours are webrooming and showrooming. Taking as its basis the technology acceptance model (TAM...
