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Keywords: TCM
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 179–208.
Published: 26 September 2025
... from 2012 to 2024, retrieved from the Scopus database using SPAR-4-SLR protocol. The extant literature was then synthesized using Theory, Context, Method (TCM) and Antecedents, Decision, Outcome framework. Findings The results consolidated various theories, contexts and methods used in past...
Includes: Supplementary data
