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Keywords: Technology–organisation–environment (TOE)
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–17.
Published: 17 June 2026
...Joy Eghonghon Akahome Purpose This study aims to examine how fashion small and medium-sized enterprises (SMEs) in Nigeria strategically integrate online and offline channels within a resource-constrained emerging market context. Guided by the technology–organisation–environment (TOE) framework...
