... An important implication is that enhancement of visibility is crucial for technology adoption considering its importance in shaping consumers' perceptions towards the technology. Originality/value The paper empirically tested the importance of technology visibility in consumers' new technology adoption...

... Technology adoption Silk Supplier networks Upgrading strategies Historical origins of Thai silk date back more than a thousand years. Archeological evidence indicates that sericulture was an established craft during the ancient Sukhothai period (∼1,300-1,500 AD) and became an item of great...