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1-2 of 2
Keywords: Technology adoption
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (2): 175–194.
Published: 20 April 2020
... An important implication is that enhancement of visibility is crucial for technology adoption considering its importance in shaping consumers' perceptions towards the technology. Originality/value The paper empirically tested the importance of technology visibility in consumers' new technology adoption...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (1): 20–35.
Published: 04 March 2014
... Group Publishing Limited 2014 New product development Thailand Technology adoption Silk Supplier networks Upgrading strategies Historical origins of Thai silk date back more than a thousand years. Archeological evidence indicates that sericulture was an established craft during...
