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Keywords: Technology self-efficacy
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (6): 980–1001.
Published: 10 April 2025
... and subjective shopping well-being by considering the mediating role of customer engagement and the moderating influence of technology self-efficacy. Design/methodology/approach Drawing from a sample of 301 South Korean users of the most popular metaverse platform in South Korea, we employed structural...
