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Keywords: Technology visibility
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (2): 175–194.
Published: 20 April 2020
...Hanna Lee; Yingjiao Xu; Ailin Li Purpose The purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping context. A cross-cultural comparison was conducted to examine the different...
