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Keywords: Text mining
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 157–178.
Published: 02 October 2025
...Yiye Zhu; Yu Huang Purpose To explore the operational strategies of multinational enterprises in the field of “New Chinese-style” apparel and the factors influencing Chinese consumers’ satisfaction with “New Chinese-style” apparel. Design/methodology/approach This study employs text mining...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (1): 67–87.
Published: 12 April 2021
... and the relevant topic trends. Design/methodology/approach This study employed text mining techniques. A total of 1,168 relevant magazine articles published from 2013 to 2020 were collected and then categorized according to their tones. In total, 36 topics were identified by reviewing the sustainability issues...
