Keywords: The Internet
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (1998) 2 (3): 209–216.
Published: 01 March 1998
...Ruth Murphy Much attention, both within the popular media and the academic milieu, is devoted to presenting a very positive image of the Internet in terms of its usefulness and its importance within the business environment of the 1990s. The above statements convey that any company can ill afford...

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