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Keywords: The second-hand market
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 950–979.
Published: 29 December 2023
...Lingwen wei; Yan Hong; Xianyi Zeng Purpose The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market for fashion brands, comparing the costs and risks involved...
