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Keywords: Theory of consumption values
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 133–156.
Published: 16 September 2025
..., using the theory of consumption value and the theory of planned behaviour. Further, perceived behavioural control (PBC) and subjective norm (SN) direct influence was also investigated on sustainable disposition intention (SDI). In addition, we also examined the role of gender as a moderating factor...
