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1-4 of 4
Keywords: Theory of reasoned action
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Journal Articles
Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 480–502.
Published: 25 October 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Theory of reasoned action Sustainable apparel Cosmopolitanism Consumer behavior Aspirational products Sustainable apparel Two-step cluster analysis Structural equation modeling The textile and apparel...
Journal Articles
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 525–545.
Published: 16 October 2023
... is the theory of reasoned action, in which patronage and purchase intentions represent the specific likelihood-of-performance behaviours. A Seemingly Unrelated Regression model was empirically used to analyse the relationships between generational cohorts, income, and perceived channel fluency...
Journal Articles
Investigating webrooming behavior: a case of Indian luxury consumers
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (2): 241–261.
Published: 11 May 2022
... to be the key reason that differentiates luxury items from non-luxury items (Nia and Zaichkowsky, 2000). © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Webrooming intention Theory of reasoned action Technology acceptance model Attitude Luxury...
Journal Articles
Clothing consumption culture of a neo-tribe: Gay professionals within the subculture of gay consumers
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Journal of Fashion Marketing and Management: An International Journal (2016) 20 (1): 34–53.
Published: 14 March 2016
... of this paper is to explore the clothing consumption culture of a neo-tribe, gay professionals within the subculture of gay consumers. Design/methodology/approach – An extended conceptual framework built upon Ajzen and Fishbein’s (1980) theory of “reasoned action” served as the conceptual guideline...
