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Keywords: Theory of reasoned action
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Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 525–545.
Published: 16 October 2023
... is the theory of reasoned action, in which patronage and purchase intentions represent the specific likelihood-of-performance behaviours. A Seemingly Unrelated Regression model was empirically used to analyse the relationships between generational cohorts, income, and perceived channel fluency...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (2): 241–261.
Published: 11 May 2022
... to be the key reason that differentiates luxury items from non-luxury items (Nia and Zaichkowsky, 2000). © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Webrooming intention Theory of reasoned action Technology acceptance model Attitude Luxury...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (1): 34–53.
Published: 14 March 2016
... of this paper is to explore the clothing consumption culture of a neo-tribe, gay professionals within the subculture of gay consumers. Design/methodology/approach – An extended conceptual framework built upon Ajzen and Fishbein’s (1980) theory of “reasoned action” served as the conceptual guideline...

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