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Keywords: Traits
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 158–171.
Published: 08 May 2017
...Liliana Simões Ribeiro; Paulo Alexandre Oliveira Duarte; Rui Miguel Purpose The purpose of this paper is to apply Mowen’s (2000) meta-theoretical model of motivation and personality (3M) and its hierarchy of traits to deeper understand consumer behaviour towards online purchase of mass-customised...

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