... that there are two main lines of reasoning in trend forecasting. First, trend forecasting as a cultural and predictive practice focused on understanding emerging shifts in the culture and translating them to the industry. The second approach considers trend forecasting as a strategic and curatorial practice...

... the trend of women moving from organised sport to non-organised and individualised sport and recreation. The purpose of this paper is to explore the degree to which academic and industry research understood patterns and influences on female’s activewear consumption and identified what significant gaps...

... in context, a review of the evaluation of the UK market will be given. The UK clothing market is attractive because of its size – standing at some £26 billion (UK Fashion Report, 1998/1999). The long‐term trend in expenditure on clothing in the UK is shown in Table I . It is clear that expenditure grew...