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Keywords: Trinidad and Tobago
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 644–664.
Published: 09 February 2021
... theory (SIT), this study proposes that consumer ethnocentrism (CE) and cultural sensitivity (CS) will significantly influence attitudes toward luxury fashion brands produced in Trinidad and Tobago. Furthermore, the study suggests that consumer demographical characteristics of age, gender and income...
