... individuals born between 1977 and 1994. Turkey is chosen as the context of the study based on the fact that the ready‐to‐wear sector is one of the leading sectors in the country and about 30 percent of the population are Generation Y consumers. Findings The findings of the study reveal that perceived...

...Liesl Riddle; Mehmet Haluk Köksal Purpose The aim of this study is to determine the factors affecting the consumer preferences and behaviour in the children's clothing market in Turkey, a country where the majority of the population is under 18 years old. Design/methodology/approach Whilst...

... representatives, conducted in Turkey and Germany during 1996‐2001, are primary sources of information. As in all case study research, the interviews are supplemented by archival data, including statistical reports published by host country governments, annual company reports, company Web sites, industry magazines...