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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (4): 585–604.
Published: 22 January 2025
... on a social media analysis of 19,179 tweets authored by 1,819 distinct stakeholders on Twitter (now “X”) from 2007 to 2022. A large language model, a type of artificial intelligence (AI) that focuses on understanding and generating human language, is used to conduct a sentiment analysis of six stakeholder...
