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Keywords: Undergarments
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 460–485.
Published: 13 September 2013
...Ian Phau; Min Teah; Margee Hume; Michael Mills Purpose Given an increasingly volatile and competitive fashion environment, the purpose of this paper is to qualitatively explore current consumer behaviour and psychological perspectives of luxury in women's undergarment fashion purchasing...
