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Keywords: Undergraduates
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (1): 41–55.
Published: 09 March 2015
..., incentive use, and the use of undergraduates (UGs) as participants. Finally, with studies utilizing UG participants, the purpose of this paper was to assess: directions in subject matter content, research strategy, sampling strategy, justification of participants, statements limiting generalizability...
