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Keywords: Usage intention
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 929–949.
Published: 29 November 2023
... to test the relevant hypotheses. Findings The results showed that customers' usage intention (UI) was positively associated with perceived efficiency, design and perceived security. Furthermore, the mediating effects of perceived ease of use and perceived usefulness were significant between design...
