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Keywords: User generated content
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Journal Articles
Examining the influence of user-generated content on the fashion consumer online experience
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 528–547.
Published: 22 December 2020
...Delia Vazquez; Jenny Cheung; Bang Nguyen; Charles Dennis; Anthony Kent Purpose The purpose of this study is to analyse online consumers' experiential responses towards visual user-generated content in social commerce fashion online shopping environments. The study develops and tests a UGC OCE...
