Keywords: VAB model
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (7): 1221–1242.
Published: 26 June 2025
... our understanding of consumer behaviour in the fast fashion sector by examining the moderating role of gender identity within the values-attitudes-behaviour (VAB) model. It explores how non-binary identities, including undifferentiated and androgynous, influence the effects of emotional, social...

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