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Keywords: Virtual consumption
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 844–862.
Published: 11 March 2025
... and virtual consumption studies. Design/methodology/approach The researchers conducted qualitative research that utilised semi-structured interviews and thematic analysis using NVivo. About 21 Chinese participant responses were collected and analysed to identify and classify themes. Findings Consumers...
