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Keywords: Virtual fashion
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 844–862.
Published: 11 March 2025
..., they represent a certain type of virtual fashion (often called skins) resulting from collaborations between luxury brands and VW creators (Kim et al., 2023). This form of virtual luxury differs from NFTs in terms of technological features, pricing structures, and consumer experiences. Due...
