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Keywords: Virtual fashion
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 844–862.
Published: 11 March 2025
... Virtual fashion Virtual worlds Virtual consumption Purchase motivations The luxury fashion industry has increased its use of virtual marketplaces since 2020 (Joy et al., 2022). Demand for virtual luxury goods is expected to reach $50bn by 2030 as the industry’s interest in virtual...
