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Keywords: Virtual reality
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2002) 6 (4): 381–395.
Published: 01 December 2002
... of mixed reality merchandising scenarios (featuring women’s garments and ski equipment) are given as examples. © MCB UP Limited 2002 Virtual reality Retailing Merchandising Apparel Clothing Electronic commerce Multi‐channel retailing has become even more important in today’s economy...
