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Keywords: Virtual social media influencer
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (2): 299–320.
Published: 28 October 2025
.... Eunjoo Cho can be contacted at: ejcho@uark.edu 02 08 2024 29 01 2025 20 06 2025 16 09 2025 18 09 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Virtual social media influencer Source credibility Self-congruity...
