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Keywords: Virtual worlds
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 844–862.
Published: 11 March 2025
...Tong (Tripp) Liu; Caroline Swee Lin Tan; Carolina Quintero Rodriguez Purpose This study aims to determine Chinese consumers’ motivations for purchasing virtual luxury fashion in virtual worlds (i.e. luxury skins in video games), building on a theory of consumption values, luxury fashion...
