... marketing efforts within web sites such as visual merchandising (Ha and Lennon, 2010), sales promotion (Chiang, 2012) and social media (Mangold and Faulds, 2009). This article focuses solely on the marketing and visual design of a fashion retailer's mobile app (often seen as synonymous...

... the way in which the brand represents itself visually (Brassington and Pettitt, 2006). The visual design elements strengthen the brands image (Karjalainen, 2007), resulting in the improvement of brand loyalty, brand satisfaction and brand equity (Ailawadi and Keller, 2004 ; Chaffey et al., 2009...