... application. The visual elements are cited profusely in branding literature, famously described as the combination of the name, sign, symbol and design, utilised to allow the consumers to identify the brand, its goods and services from another (American Marketing Association, 1960 ; Dibb et al...

... commerce Mobile design Mobile applications Fashion Marketing Visual elements Stimulus‐organism‐response Visual design Online marketing Consumer behaviour There are now twice as many mobile broadband subscriptions worldwide than fixed broadband (ITU World Telecommunication, 2011...