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Keywords: Visual information
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Journal Articles
The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2011) 15 (3): 345–362.
Published: 12 July 2011
... can be created through visual information display/web site design as well as a personal factor. The study uniquely approaches the issue of involvement and engagement through internal, psychological process of consumers. Also, the empirical support for the proposed model successfully extends...
