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Keywords: Visual merchandising
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1131–1151.
Published: 26 June 2026
... operational costs and e-commerce competition. Originality/value This study proposes a comprehensive model elucidating how varying mannequin display characteristics influence consumers' visual attention and gaze duration. The findings extend visual merchandising literature by empirically validating...
