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Keywords: Weather change
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 893–910.
Published: 21 November 2023
...Jungmi Oh Purpose Climate change-induced weather changes are severe and frequent, making it difficult to predict apparel sales. The primary goal of this study was to assess consumers' responses to winter apparel searches when external stimuli, such as weather, calendars and promotions arise...
